Description
We are seeking an experienced and dynamic Senior Marketing Manager specializing in the luxury retail and lifestyle brands sector. The role entails leading marketing initiatives, developing robust product marketing strategies, and overseeing brand communication efforts such as seasonal press releases and packaging solutions. The ideal candidate will work closely with franchise partners on marketing activities while implementing innovative social and influencer marketing strategies. Additionally, this position involves creating and managing comprehensive launch plans, including tactical, strategic, and digital marketing campaigns. Candidates with exposure to UAE's high-end retail market and the ability to manage and lead teams effectively will be a perfect fit.
Requirements
1. Minimum of 6 years of experience managing marketing departments and leading teams.
2. Proven track record in luxury retail/lifestyle brand marketing, particularly within the UAE market.
3. Expertise in leading product marketing KPIs in collaboration with teams.
4. Experience in creating and executing brand communication strategies, such as seasonal press releases.
5. Demonstrable success in implementing social and influencer marketing strategies.
6. Proficiency in building and managing tactical, strategic, and digital campaign launch plans with measurable objectives.
Desirable
1. Familiarity with marketing activities in collaboration with franchise partners, including expanding to new markets.
2. Strong understanding of luxury brand packaging and gifting solutions.
3. Prior experience working with well-known UAE luxury or lifestyle brands.