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Marketing Automation Specialist

Description

We are seeking an experienced Marketing Automation Specialist to join our dynamic team based in Europe. The ideal candidate will have at least 5 years of hands-on experience in architecting, executing, and optimizing marketing automation campaigns. You will be responsible for managing our marketing automation platform, ensuring seamless integration with our CRM, and developing sophisticated lead nurturing and scoring models. This role requires a data-driven mindset to analyze campaign performance and provide actionable insights for continuous improvement. You will play a critical role in driving our lead generation efforts and ensuring all marketing activities are compliant with GDPR and other European data privacy regulations. Your expertise will be crucial in troubleshooting technical issues and enhancing our marketing operations workflows. Join us to make a significant impact on our marketing strategy and success in the European market.

Requirements

1. Minimum of 5 years of hands-on experience with marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua.

2. Proven experience in designing and implementing complex, multi-touch lead nurturing campaigns.

3. Strong proficiency in CRM integration, particularly with Salesforce or Microsoft Dynamics.

4. Demonstrated ability to develop and manage lead scoring and grading models.

5. Expertise in data analysis, A/B testing, and campaign performance reporting using platform analytics or BI tools.

6. In-depth knowledge of GDPR and other European data privacy laws and their application in marketing.

7. Experience with HTML/CSS for email template customization.

8. Ability to troubleshoot technical issues related to data sync, API connections, and platform workflows.

Desirable

1. Certification in Marketo, HubSpot, or a similar marketing automation platform.

2. Experience with SQL for database queries and advanced segmentation.

3. Familiarity with project management tools such as Jira or Asana.

4. Experience working in a B2B SaaS or technology company.

5. Proficiency in an additional European language.

Total Applications :

15


Important information

How did you hear about us? *

Which country's passport do you hold? *

Email *(Please ensure the email matches the one mentioned in your CV or resume)

LinkedIn Profile URL *

Please provide your current and expected salary in the box below: *

Please mention your notice period *

Please answer the following 6 short questions. These help our team better understand your strengths and areas of experience.

It’s completely fine to select ‘No’ if something doesn’t apply to your background — we’re looking for a good fit, not a perfect one.

If you select ‘Yes’ for any question, you’re welcome to use it as a guide to highlight relevant experience in your CV, where applicable.

1. Do you have at least 5 years of professional experience using marketing automation platforms such as Marketo, HubSpot, or Pardot? *

2. Have you independently developed and executed multi-stage lead nurturing campaigns from strategy to completion? *

3. Do you have hands-on experience integrating a marketing automation platform with a CRM like Salesforce or MS Dynamics? *

4. Have you been responsible for creating reports on campaign performance and using that data to optimize marketing funnels? *

5. Does your experience include managing marketing campaigns specifically for a European audience, ensuring GDPR compliance? *

6. Have you ever been responsible for troubleshooting technical issues or improving operational workflows within a marketing automation system? *

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