Description
Fundamental Hospitality is seeking a dynamic and experienced Digital Marketing Executive to join our team at the globally acclaimed GAIA. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to elevate our brand presence and drive customer engagement. You will manage and optimize paid media campaigns across Meta and Google platforms, focusing on performance measurement to increase footfall and online bookings. The ideal candidate will leverage their expertise in data analysis to provide actionable insights and reports, ensuring our marketing efforts are effective and data-driven. You will work with key ad-tech platforms like Google Analytics and Meta Business Manager to track performance and refine our approach. This position requires a deep understanding of SEO, SEM, and content marketing within the fast-paced hospitality sector. If you are a results-oriented marketer with a passion for luxury F&B and lifestyle brands, we invite you to apply and contribute to our international success.
Requirements
1. Demonstrated success in managing Meta (Facebook/Instagram) and Google Ads campaigns (Search, Display, Performance Max).
2. Strong expertise in digital marketing strategies, campaign optimization, and performance measurement.
3. Proven ability to analyze campaign data and deliver clear, actionable reports and insights.
4. Proficiency with Google Analytics, Meta Business Manager, and Google Tag Manager.
5. Solid knowledge of SEO and SEM principles.
6. Experience applying content marketing strategies to drive engagement.
7. Exceptional communication, time management, and organizational skills.
8. Proven ability to excel in a fast-paced, results-driven environment.
Desirable
1. Industry experience in hospitality, F&B, or lifestyle sectors.
2. Proven track record of marketing experiences to drive bookings and footfall.
3. Familiarity with email marketing platforms like Mailchimp or HubSpot.
4. Experience with CRM integration and management.
5. Agency-side or multi-brand management experience.