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Media Buyer

Description

We are seeking a passionate and data-driven Media Buyer to lead our digital advertising initiatives and drive our mission forward. In this pivotal role, you will architect, execute, and refine paid advertising campaigns across platforms like Google and Facebook, directly impacting our ability to connect families with our essential care services. You will work closely with our marketing team, translating our brand's warmth and reliability into compelling campaign strategies. Your analytical expertise will be crucial for optimizing performance, managing budgets for maximum ROI, and delivering actionable insights. This position is ideal for a growth-oriented professional who is eager to stay ahead of digital trends and make a tangible difference in the community through innovative advertising.

Requirements

1. Demonstrated experience in creating, managing, and optimizing paid advertising campaigns on Google Ads and Facebook Ads.

2. Strong proficiency in analyzing campaign performance data using tools like Google Analytics to drive optimization.

3. Proven ability to manage advertising budgets effectively to maximize Return on Investment (ROI) or Return on Ad Spend (ROAS).

4. Experience in A/B testing ad creatives, copy, and landing pages to improve campaign performance.

5. Skilled in generating and presenting performance reports with actionable insights and recommendations.

6. Ability to collaborate with marketing teams to align paid media strategies with broader marketing goals.

7. Deep understanding of digital marketing funnels, audience segmentation, and targeting strategies.

8. Knowledge of current digital advertising trends and new platform features.

Desirable

1. Bachelor's degree in Marketing, Advertising, or a related field.

2. Experience in the healthcare, non-profit, or service-oriented industry.

3. Certification in Google Ads or Facebook Blueprint.

4. Familiarity with marketing automation platforms and CRM systems.

5. Creative mindset with strong problem-solving skills.

Candidate Applications :

30

Important information

How did you hear about us? *

Which country's passport do you hold? *

Email *(Please ensure the email matches the one mentioned in your CV or resume)

LinkedIn Profile URL *

Please provide your current and expected salary in the box below: *

Please mention your notice period *

Please answer the following 6 short questions. These help our team better understand your strengths and areas of experience.

It’s completely fine to select ‘No’ if something doesn’t apply to your background — we’re looking for a good fit, not a perfect one.

If you select ‘Yes’ for any question, you’re welcome to use it as a guide to highlight relevant experience in your CV, where applicable.

1. Do you have at least 2 years of hands-on experience managing paid advertising campaigns on Google Ads and Facebook Ads? *

2. Have you been directly responsible for managing monthly advertising budgets and optimizing for ROI? *

3. Are you proficient in using analytics platforms to analyze campaign data and make optimization decisions? *

4. Do you have experience creating performance reports that include insights and recommendations for stakeholders? *

5. Have you collaborated directly with marketing or creative teams to develop campaign strategies and assets? *

6. Do you actively follow digital marketing trends and have you previously recommended or implemented new strategies based on them? *