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Brand & Marketing Lead

Description

A client of byteSpark.ai is seeking a Brand & Marketing Lead to be the architect of their narrative and the engine of their growth. Working closely with the founder in this pivotal role, you will define their brand identity, shape their market positioning, and build a compelling presence that earns customer loyalty. This is a unique opportunity for a leader who is both a high-level strategist and a hands-on executor. You will have the autonomy to craft their brand vision, develop and execute a comprehensive go-to-market strategy, and lead their content and digital marketing efforts. Your work will directly fuel their growth by building awareness, generating leads, and establishing them as a definitive leader in the B2B tech space. You will collaborate closely with founders, product, and sales teams to ensure a unified and customer-centric approach. If you thrive in a dynamic startup environment and are passionate about building iconic brands from the ground up, we encourage you to apply.

Requirements

1. Proven experience in developing brand and go-to-market (GTM) strategies in a B2B tech or SaaS environment.

2. Hands-on expertise in executing and optimizing multi-channel campaigns, including digital advertising, SEO/SEM, email, and ABM.

3. Demonstrated ability to lead content strategy and produce high-impact materials like blogs, case studies, and thought leadership pieces.

4. Proficiency with marketing technology stacks, including marketing automation platforms, CRM systems (e.g., Salesforce, HubSpot), and analytics tools (e.g., Google Analytics).

5. Experience in crafting compelling brand identities, positioning frameworks, and value propositions.

6. Strong analytical skills with experience creating dashboards, tracking marketing ROI, and managing budgets.

7. Ability to translate complex technical products into clear, compelling customer narratives and sales enablement tools.

Desirable

1. Experience leading marketing for an early-stage startup.

2. Proven success in community building and engagement, particularly on B2B platforms like LinkedIn.

3. Experience in Public Relations (PR), including securing media coverage and building relationships with industry analysts and journalists.

4. Experience representing a brand at conferences, webinars, and other public-facing events.

5. Track record of establishing co-marketing partnerships to drive growth.

Role Highlights

💰 Compensation

AED 20,000 - AED 30,000

📍 Location

Dubai, UAE

💼 Work Location Type

Hybrid

📈 Job Level

Mid Level

⌛ Experience

5 - 10 years

🏢 Department

Marketing

🏭 Industry

Technology, Information & Media

🔹 Sub-Industry

Information Services

Total Applications :

254

Important information

How did you hear about us? *

Which country's passport do you hold? *

Email *(Please ensure the email matches the one mentioned in your CV or resume)

LinkedIn Profile URL *

Please provide your current and expected salary in the box below: *

Please mention your notice period *

Please answer the following 10 short questions. These help our team better understand your strengths and areas of experience.

It’s completely fine to select ‘No’ if something doesn’t apply to your background — we’re looking for a good fit, not a perfect one.

If you select ‘Yes’ for any question, you’re welcome to use it as a guide to highlight relevant experience in your CV, where applicable.

1. Do you have proven experience developing and executing a go-to-market (GTM) strategy for a B2B tech or SaaS product? *

2. Have you personally managed and optimized multi-channel digital marketing campaigns, including paid ads and SEO/SEM? *

3. Are you proficient in using marketing automation platforms and CRM systems? *

4. Have you led the content strategy for a B2B company, including the creation of thought leadership articles, case studies, or videos? *

5. Do you have experience working in an early-stage startup environment where you were responsible for both strategy and hands-on execution? *

6. Have you been responsible for creating a company's brand guidelines, including messaging and tone of voice? *

7. Have you led the brand and GTM in a solo capacity for a startup? *

8. Are you currently based in the UAE? *

9. Have you managed exhibition and events? *

10. Do you have experience in appointing and project managing with a creative agency? *

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